Over the past few months Zing’s online PR team have been implementing a innovative online PR campaign that’s helping the iconic Aussie brand, Hills Hoist, launch in the US.
Online PR is relatively new to the Australian PR industry, but the more we work across accounts that encompass both online and offline initiatives, the more we realise the similarities between traditional PR and its funky online cousin.
Of coarse, the Hills campaign included all the mysterious acronyms like SMO (Social Media Optimisation), SMR (Social Media Release) and SEO (Search Engine Optimisation).
But one PR skill that translates so perfectly from the offline to online world is the ability to build relationships.
Zing is proud of its offline media relationships, but understands that a different approach is needed when pitching to online media. We try to be as open and transparent as possible and can only hope for a positive response.
Being open to feedback and encouraging an open dialogue with bloggers is an essential part of all our online campaigns and results in receiving comments like this:
"It's a pleasure to deal with a professional agency. I've found that the agencies with separate digital divisions tend to be a bit more savvy and you guys fit right in there for professionalism!"
MC Milker ecochildsplay.com
Our online team stands firm in this approach and is always open to receiving new insights from bloggers, social media gurus, or just about anyone else who wants to add their two cents.
It’s a learning process but one which we are open to and eager to master.
Send me your comments guys.
Stuey - stuart@zing.net.au