Our industry is full of buzz words, and “contextual advertising” is another hot one these days. Now, contextual ads rely on the ad server understanding the context of the page that the ad is appearing on. As we know a context is a tricky thing, especially for the dim witted computers and it can have quite funny results as you can see in the example below.
Some how I don’t think Palm (or Sprint for that matter) really wanted their product associated with cell phone radiation and deformed human cells. 
I have always wondered what that ringing in my ears was and that large growth growing out my head? Some call it a mobile phone, but maybe in a different context it’s a communication virus :P
Cheers,
Geoffrey - Head of Digital @ Zing
