We like to think we’re a pretty fashionable bunch here at Zing, but it’s not often we’re lucky enough to sit front and centre at a runway show. So when we came across a fantastic opportunity for our client GLACEAU vitaminwater to partner up with denim label Maise to launch their spring summer 09/10 collection we immediately began mentally preparing our outfits.
The
Maise show took place in an old warehouse on Cleveland Street and a number of
Zingers and myself braved the harsh Sydney downpour to join Sydney’s fashion
set and view the designs from Claire Greeve’s latest collection.
Taking inspiration from the collection's name "The M Team" the warehouse was completely transformed into an underground lair with a ‘Street Fighter meets gym class’ vibe complete with bleacher style seats and sports nets filled with vitaminwater. Pulsating lights were hung above the entry and that catwalk and helped enhance the atmosphere at the event.
The show started with the screech of an air horn followed by a really cool mix of the Black Eyed Peas ‘Boom Boom Pow’ by Chew Fu.
The models sashayed down the runway in netted body suits with 80’s style shoulder pads and some very cool, but seriously dangerous looking, customised shoes with mini basketballs spiked in the heels. I could picture one of those little basketballs causing some serious injury, but being the professionals that they are the models all strutted their stuff unscathed.
My favourite part of the night was, of course, the freebies! Girls were walking around with bowls full of chunky plastic Maise rings – one of which adorns my right hand as I type. It was the talk of the office the next day as all the girls flocked round my desk to check it out.
Check out some pics from the night below (Images courtesy of Cybele Malinowski):
Sam
Howie is a Senior Account Executive with Zing
Some time before, I did need to buy a good car for my business but I didn't earn enough cash and couldn't purchase something. Thank heaven my comrade suggested to take the business loans at reliable bank. Hence, I acted so and used to be satisfied with my consolidation loan.
Posted by: Sonja33Mcmillan | September 08, 2011 at 11:12 PM