Change you HAVE to believe in....

Ok - so contrary to what some people think of the state of online PR in Australia's PR agencies, here at Zing we pride ourselves as being pretty clued up with all things to do with social media marketing and the bloggosphere. And so we should, we've been doing it long enough.

We've been successfully  implementing online PR campaigns for many of our clients including McDonalds, Mother Energy Drink, glaceau vitaminwater, Bacardi Lion, Sony Pictures Home Entertainment and more for about 1.5 years now. In that time I have seen the attitude to online PR change dramatically to the point where new clients are coming out of no where specifically requesting our services in this area.

All good news for my team! I'm the Account Director of online PR (or the "won't be redundant in 3 years' team). Which brings me to my next point. PR's,  I can't stress this enough, change and adapt or risk becoming irrelevant and redundant in your industry. 

I admit it's not easy to change....although it hasn't been that hard for the offline Zinger team to get their heads around it, I do understand that it doesn't come naturally to everyone. It is important to teach them the skills and give them the confidence necessary to think outside the box that is the traditional media landscape. Of course, now all the Zingers are super skilled up in that area and talk about bloggers and social networks as easily as they do editors and journalists.  As a result, we're seeing a whole new world of opportunities open up to us. 

Change = Good for business.  

Check out the poll below and let me know what you think about online PR. Is it something you use regularly or need to know more about it before dipping your toe in?

And of course, please feel free to leave comments...would love to chat more about this topic as  i feel very passionate about it. 

Sean

(Account Director - Online PR, Zing)

Comments

[Stuart]

Hi Sean,

Couldn't agree more. If you're missing online you're missing out! i htink this medium is particularly useful for targeting the younger generation who are continuing to reject traditional media in favour of their online counterparts.

[coach outlet]

nothing is impossible for a willing heart.