Zing

Look what we did...!

I don't normally use this blog as a channel to talk about our successes or clients so forgive if I break my own rules. 

We're in the running for two B&T awards this year! Firstly for agency of the year (see our video below)

And also for PR strategy of the year for our Mother relaunch. The Mother PR strategy included quite a bit of online PR with an online influencer program so I'm really excited about this one. 

We'll find out if we've won anything Dec 5th so stay tuned! 

Our fav blogs this week...

We're lucky here at Zing because part of the job description as a PR is to be very familiar with blogs and all social networks - so I get to read them every day! Being on Facebook is actually me doing work! Love it......As a result, we're continually finding great content that is not only relevant to our clients and our industry but also a great read in general. 

Below are few of Zing’s favourite reads at the moment. Some are old friends and others new acquaintances, but be sure to add these guys to you’re your google reader- otherwise you’re missing out!

Mooiness

From a dog eating fruit to political insights, there’s never a dull day with Mooiness. We first ran into this guy during our Mother Energy Drink adventures and he’s been a great contact ever since. Down to Earth, yet right on the money Mooiness knows his stuff.

2Threads.com

Forget ‘finger on the pulse’, 2Threads is the pulse! You couldn’t ask for a better mix of fashion, fun and fabulousness. The 2Threads team is incredibly approachable and always willing to offer great feedback (good or bad) on the products and brands we represent. What’s more, they welcome user-generated content so you can be a cool kid too!   

Beauty Editor

Your one-stop-shop for all things beauty, the gorgeous Katrina Lawrence gives you unlimited access to the hidden gems of the beauty world. Join the fight against free radicals with a simple click of the mouse.
 

Life Hacker

Plug in and log on, it’s tech time. The team at Life hacker are scrupulously professional but this attitude is certainly paying off! Their posts are consistently relevant and insightful, perhaps the reason why Life Hacker is one of Australia’s most popular websites.

Marketing Mag

The goss about the industry from those in the industry, Marketing Mag is your key to the PR/Marketing/Advertising treasure chest. 

Change you HAVE to believe in....

Ok - so contrary to what some people think of the state of online PR in Australia's PR agencies, here at Zing we pride ourselves as being pretty clued up with all things to do with social media marketing and the bloggosphere. And so we should, we've been doing it long enough.

We've been successfully  implementing online PR campaigns for many of our clients including McDonalds, Mother Energy Drink, glaceau vitaminwater, Bacardi Lion, Sony Pictures Home Entertainment and more for about 1.5 years now. In that time I have seen the attitude to online PR change dramatically to the point where new clients are coming out of no where specifically requesting our services in this area.

All good news for my team! I'm the Account Director of online PR (or the "won't be redundant in 3 years' team). Which brings me to my next point. PR's,  I can't stress this enough, change and adapt or risk becoming irrelevant and redundant in your industry. 

I admit it's not easy to change....although it hasn't been that hard for the offline Zinger team to get their heads around it, I do understand that it doesn't come naturally to everyone. It is important to teach them the skills and give them the confidence necessary to think outside the box that is the traditional media landscape. Of course, now all the Zingers are super skilled up in that area and talk about bloggers and social networks as easily as they do editors and journalists.  As a result, we're seeing a whole new world of opportunities open up to us. 

Change = Good for business.  

Check out the poll below and let me know what you think about online PR. Is it something you use regularly or need to know more about it before dipping your toe in?

And of course, please feel free to leave comments...would love to chat more about this topic as  i feel very passionate about it. 

Sean

(Account Director - Online PR, Zing)