To launch the Optus ‘Always Win’ Snow Party this month and leverage the Optus sponsorship of Ch10’s hit show ‘So You Think You Can Dance’, Zing Experiential designed a dynamic stand for this year’s Sydney Royal Easter Show featuring a seven meter inflatable igloo that managed to stay up the entire two weeks! Action included a snow flake guessing competition and the Zing promo snow bunnies making sure everyone had FUN in the chill out zone!
Professional dancers from Dance Fever ran regular dance off competitions with Optus handsets up for grabs as instant prizes...the Boys and B Girls promo staff educated guests about exclusive dance content on the Optus website. Highlights included exclusive appearances from ‘So You Think You Can Dance’ contestants on high traffic days that were massive drawcards.
Every day Optus participated in the Easter Show Street Parade with giant Optus Animals walking along side the famous TVC Optus BIG YELLOW Cadillac!
This campaign was such as success the stand was featured on the Easter Monday night Ch 10 news and awarded the SILVER sash for the second best stand at the Royal Easter Show!
Kate W (Senior Producer - Experiential, Zing)
dose anyone know what the web site is for the company dance fever??
Posted by: chris | November 28, 2008 at 04:11 PM